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EXPAND YOUR AUDIENCE

& CREATE BRAND AWARENESS

Then put your brand in front of the right buyers.

 

Put your brand in front of the right buyers.

 

 

A UPLAND UNITED COMPANY

 

 

 

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REACH LISTENERS & VIEWERS WHERE THEY ARE!

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INTERNET RADIO USE INCREASES BOTH AD RECALL AND
AD RESPONSE*

Internet Radio advertising is effective both on its own and in combination with Online advertising or with traditional
Broadcast Radio advertising –

• Online and Broadcast Radio advertising response rates increase 2 to 3.5x among consumers who also listen to Internet Radio.• The addition of Internet Radio use contributes more to increased ad response of both Online advertising and Broadcast Radio advertising than increased usage of those media.
• Specific brand or ad category recall and response improve when Internet Radio is combined with an Online or Broadcast Radio campaign.*

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Article Referenced Source: http://www.iab.net/media/file/TargetSpotInc_AdImpactStudy_WhitePaper2011.pdf