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INTERNET RADIO USE INCREASES BOTH AD RECALL AND
• Online and Broadcast Radio advertising response rates increase 2 to 3.5x among consumers who also listen to Internet Radio.• The addition of Internet Radio use contributes more to increased ad response of both Online advertising and Broadcast Radio advertising than increased usage of those media.
• Specific brand or ad category recall and response improve when Internet Radio is combined with an Online or Broadcast Radio campaign.*
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Article Referenced Source: http://www.iab.net/media/file/TargetSpotInc_AdImpactStudy_WhitePaper2011.pdf